New packaging enhances shelf presence, instills confidence and relates the new face of Xerox. New packaging enhances shelf presence, instills confidence and relates the new face of Xerox. New packaging enhances shelf presence, instills confidence and relates the new face of Xerox. New packaging enhances shelf presence, instills confidence and relates the new face of Xerox. New packaging enhances shelf presence, instills confidence and relates the new face of Xerox. These paper packages were developed for the European market, incorporating all languages required on the back. Consistency of design and brand integration were goals in developing supplies packaging. Ordering information needed to be clear and easy to access. We developed an 85 page brand standards document. An easy to follow road map for implementing the brand architecture. New packaging design had to conform to various different shapes and layouts.