Ask Yourself

Does your logo design have a visual impact? Is it unique and memorable? Does it truly reflect the essence and values of your business? Your logo design is a graphical representation and corporate identity of your company. In an instant, it tells your audience what your company is all about and helps sell your products or services. An outdated or unprofessional logo design can send potential customers running to your competition. That’s why an experienced professional with a deep understanding of branding must create a powerful logo design for your business.

If you’ve hired a professional graphic design company to create a custom logo for your business, you are sending a message to your customers that you care about your business. And you will take care of their needs with the same professionalism. Our branding experts and team of designers will create a custom logo design in Rochester, NY that conveys your company’s essence, reflects the values and high-quality offerings, and demonstrates what sets you apart from your competitors.

Time for a Logo Design Makeover?

Maybe your company has a timeless logo design—the most effective ones do. If this is the case and your customers have a long-standing emotional attachment to your brand, the equity it holds is precious. But—even the most iconic brands may give their logo a new look to signify a change in philosophy, a shift in offerings, or to show that they are relevant in today’s marketplace. Our graphic design team has the skills to take even the most quintessential logo design and enhance it to give it a more up-to-date look without losing its brand equity.

On the other hand, if your logo appears outdated, you are in the process of repositioning your company, or a major change in ownership or merger is taking place, it may be time to consider a total logo redesign. The branding experts and graphic design team at Dunn and Rice Design will meet with you, analyze your current brand strategy and logo design, and make recommendations on whether or not it’s time to enhance your current logo or brainstorm an entirely new logo design in Rochester, NY.

Discover, Research, Strategize

Dunn and Rice Design will meet with you to review your current branding, discuss your business goals, target audience, competitors, and vision for your new or enhanced logo design. Once we’ve done our competitive and industry research, we'll discuss possible approaches, then transform our ‘bright ideas’ into your new logo design concepts.

Concept, Design, Refine

Several logo design concepts will be explored and presented to you for consideration. You select your favorite and let us know if any changes are needed. We’ll refine your chosen logo and provide several color combinations and typographic options for you to choose from. A final logo design is chosen, last-minute refinements are made, and your logo design is completed.

Finalize, Implement

After we receive approval on your new logo design in Rochester NY, we’ll prepare digital art in a variety of file formats for a variety of media. We’ll discuss your marketing goals and recommend which tactics will give you the biggest return on your investment (ROI). We'll map out a long-term roll-out strategy that can be implemented over time to accommodate your budgetary needs.