What We Do

Our design agency provides a wide range of services to businesses in Rochester, NY, and beyond. Whether you need a custom logo design or a corporate identity system, our goal is to help your company thrive.

Display Design


Displays with Impact

The goal of most point-of-purchase and event displays is to capture attention, inform, and elicit action. We provide high-impact display design, exhibit design, and corporate displays for a wide range of clients. Whether you need an eye-catching point-of-purchase (POP) display or a large-scale interactive trade show exhibit, our graphic design team has the experience to make a big impact on your audience and compel them to take action. Our display design structures and graphics can be seen at trade show exhibits, as well as national retail environments in big-box stores. From global electronics and Fortune 500 manufacturers to local consumer product companies, our clients turn to us when they need top-quality display design and the best-in-class display design services.

Our Approach

We begin with a scope meeting to learn about your company, industry, products or services, marketing goals, audience, and competitors. We’ll research the environment in which your display will be experienced, discuss timelines, budget, and material preferences. After we've reviewed our findings, we'll form our design strategy and offer recommendations and pricing. Once our estimate is approved, we’ll develop concepts for your review and input. If necessary, we can have a prototype of your display fabricated to-scale so that you can see, feel, and experience the end result. Once the digital files are finalized, we can work with one of our trusted partners to produce your display, or deliver final digital art files to directly to you for hand-off to your production team.

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Retail Display Design

We provide our clients with concept and development of in-store merchandising graphics and displays designed to appeal and engage your audience. From high-tech interactive wall units, to eye-catching in-store signage, Dunn and Rice Design has the innovative thinking and seasoned graphic design skills to capture attention and increase sales. We pride ourselves in creating visually impactful POP displays, end-cap displays, header graphics, neck hangers and shelf talkers, banners, vinyl static clings, custom sell sheets, and more.

Trade Shows, Exhibits, and Events

A trade show exhibit with the right information, but lackluster graphic design is like reading the words of a song with no music. We understand how to speak to your live audience in a visual language that grabs attention, creates excitement, and compels action. From creative concept and graphic design to fabrication management, our team of professionals will work with you at any level of involvement. From a complex custom interactive exhibit to portable signage and banner graphics, you can trust us to tell your story effectively.

Let’s Start Something

We pride ourselves on building genuine, lasting relationships with our clients. If we’ve captured your attention all the way to the end of the page, then you just may be ready to contact us.

Go For It!