Marketing Agency that Meets Your Needs

The key to any successful marketing campaign is to select the right communication method for the audience, and deliver the right message and information to the right people at the right time. Our marketing agency will discover your goals, your audience, who your competitors are, and more. We then help build brand awareness and promote your products and services using strategic traditional and digital marketing tactics customized for your business.

Digital Marketing Tactics

There are many forms of digital marketing and media channels available. Our digital marketing services include social media design and promotion, customized HTML email marketing, video production, search engine marketing, PR and article development, blog design, and more. Our marketing professionals will meet with you to determine which of these strategies will work best for your business and your budget. We’ll map out a marketing plan with recommendations that will deliver the highest ROI.

PR — More than Press Releases

Public relations (PR) tactics have evolved from the days of getting news out and crisis management. In a digital marketing environment, PR methods are intertwined with SEO, social media, and other marketing tactics. We can assist with PR strategy, press release and article creation and distribution. We ensure that everything we write and distribute is optimized to help your rankings in search engine results pages. We also cultivate relationships with the media and work hard to capture their attention.

Digital Content Marketing

Some companies do a great job writing for their content marketing tactics — and some need a little help. Dunn and Rice Design can assist you with writing content for a variety of traditional and digital marketing tactics such as article development, blog posts, website content, digital ads, social media posts, printed marketing copy, and more. Whether you need a little help or a lot, we’ll be glad to work with you at any level of involvement.

We’re Creative

Research, planning, and technical know-how are fundamental when marketing products or services through traditional and digital media. But—one of the reasons that Dunn and Rice Design stands out from other marketing agencies in Rochester, NY, is our talented and creative graphic designers. We began as a graphic design firm three decades ago. It’s what we do. Strategic marketing tactics combined with our innate creativity is what sets us apart.

We’re Strategic

When it comes to marketing your products or services, no one formula works for every business. Our discovery process enables us to understand your business goals so that we can determine the right digital marketing channels and tactics that will make the most sense for your business. We’ll learn about your goals, target audience, online competitors, and use our findings as a roadmap for implementing your digital marketing plan.

We’re Brand-centric

We approach every marketing tactic—traditional or digital—with your brand essence in mind. We insure that your brand imagery and key messaging is compelling and consistent, so that your target audience can more easily connect with your brand on an emotional level. Whatever form of marketing initiative you choose to employ, we keep your brand top-of-mind.