IT'S ALL IN THE PREPARATION
Production Art Specialists
At D&R our production artists are also experienced graphic designers. They possess both technical and creative skills, pre-press production knowledge, a flair for organization and detail, and a solid understanding of branding and typography. One of our specialties is production art for package design, which requires the graphic designer to possess additional knowledge of the packaging industry as it relates to production art files. Whether your need D&R to create multiple prepress production files for a complex multi-lingual line extension project, or print-ready art files for a product catalog, our production artists will complete the job with precision and timeliness.
Line Extensions Production
A line extension is when a manufacturer of a particular brand adds additional items in the same product line under the same brand name. Line extension approaches include highlighting or offering different product features, variation in product sizes or quantities, or to target different market segments — such as offering the choice of a luxury or budget version of the product. Well-known global brands turn to us for their line extension design and production art needs for many reasons including our graphic design expertise, our problem-solving abilities, our knowledge of preparing files properly for printing, and our attention to detail.